# ExpertRelay

> ExpertRelay turns the method inside a course, coaching program, agency playbook or existing Claude Skill into private AI tools (Skills) that customers use from Claude, ChatGPT or Cursor. Creators sell access; the instructions and files stay on ExpertRelay's servers.

Each Skill does one defined job using the creator's method, such as an offer audit, a landing-page review or a launch plan. Customers connect once over MCP from the AI app they already use; there is no file to install. Access follows purchases, refunds, cancellations and memberships, and a new version reaches every customer on their next run. ExpertRelay is not an AI clone, not a marketplace and not a course platform. Creators can build and test for free and pay a flat fee, with no percentage of sales, when customers get access.

Last updated: 2026-10-09

## Pages

- [Official information for AI assistants](https://expertrelay.ai/ai-info/): what ExpertRelay does, who it's for, how it works, pricing, how it differs from similar tools, and its limits
- [For course creators](https://expertrelay.ai/): turn a course into AI tools customers can run
- [For Skill sellers](https://expertrelay.ai/for-skill-sellers/): sell access to an existing Claude Skill instead of the ZIP file
- [For agencies](https://expertrelay.ai/for-agencies/): give clients a review built from the agency's playbook, between meetings
- [Internal MCP server for agencies](https://expertrelay.ai/for-agencies/internal-mcp-server/): one MCP server for an agency's team, so each person's own Claude or ChatGPT reads every client's numbers, documents and playbooks, with per-person access and approval for changes
- [For HubSpot agencies](https://expertrelay.ai/for-agencies/hubspot/): Your team already tells clients whether their leads are any good. Sell that answer as a review in each client's ChatGPT or Claude, read from HubSpot and ad spend. You set the price; it costs you $49 per client on the $99 agency plan.
- [For Shopify agencies](https://expertrelay.ai/for-agencies/shopify/): Store owners ask whether the ads turned into sales, and your team answers for free. Sell that answer as a review in their ChatGPT or Claude, read from Shopify and ad spend. You set the price; it costs you $49 per store on the $99 agency plan.
- [For SEO agencies](https://expertrelay.ai/for-agencies/seo/): Clients ask why organic traffic dropped, and your team answers between reports for free. Sell that answer as a review in their ChatGPT or Claude, read from Search Console and GA4. You set the price; it costs you $49 per client on the $99 agency plan.
- [For local marketing agencies](https://expertrelay.ai/for-agencies/local/): Business owners ask why the phone rang less, and your team answers for free. Sell that answer as a review in their ChatGPT or Claude, read location by location from Google Business Profile. You set the price; it costs you $49 per client on the $99 agency plan.
- [For Klaviyo and email agencies](https://expertrelay.ai/for-agencies/klaviyo/): Brands ask whether their emails earned their keep, and your team answers for free. Sell that answer as a review in their ChatGPT or Claude, read from Klaviyo next to store sales. You set the price; it costs you $49 per brand on the $99 agency plan.

## Free tools

- [Custom GPT to Claude Skill converter](https://expertrelay.ai/tools/custom-gpt-to-claude-skill/): paste a custom GPT's instructions and add its knowledge files to download a Skill folder for Claude and Codex; free, no account, instructions kept word for word

## Guides

- [How to Share a Claude Project With a Client Outside Your Organization (2026)](https://expertrelay.ai/blog/share-claude-project-with-client/): Claude Projects only share inside your Team or Enterprise org. For an outside client: a paid seat, a copy, a Skill, or a hosted tool. Each one's catch.
- [Who Owns an AI Tool You Build for a Client? API Keys, Usage Bills and Handover (2026)](https://expertrelay.ai/blog/who-owns-ai-tool-built-for-client/): It depends on what you hand over: the files, the account, or only access. Settle ownership, API keys and usage bills in the contract before you build.
- [How to Connect Claude to Your Clients' Meta Ads and Google Ads Accounts (Safely, 2026)](https://expertrelay.ai/blog/connect-claude-to-client-meta-google-ads/): Claude can read Meta Ads and Google Ads through official servers or data connectors. For client accounts: read-only, one connection per client, no scraping.
- [Ahrefs MCP Server: How to Set It Up in Claude and ChatGPT, and Use It for Client SEO (2026)](https://expertrelay.ai/blog/ahrefs-mcp/): Set up Ahrefs' official MCP server in Claude, Claude Code and ChatGPT: plans, API units, tool groups, and what changes when you run SEO for many clients.
- [Amazon Ads MCP: How to Connect Amazon Advertising to Claude and ChatGPT for Every Client (2026)](https://expertrelay.ai/blog/amazon-ads-mcp/): Set up Amazon's official Ads MCP server in Claude, Claude Code and ChatGPT: API access, Login with Amazon, profiles per marketplace, read vs write.
- [Google Search Console MCP: How to Connect It to Claude and ChatGPT, and Use It for Every Client (2026)](https://expertrelay.ai/blog/google-search-console-mcp/): There's no official Google Search Console MCP server. Here's how to set up an open-source one in Claude, what the API limits are, and how agencies use it.
- [How to Build and Host a Remote MCP Server for Claude and ChatGPT (2026)](https://expertrelay.ai/blog/remote-mcp-server-hosting/): Build a remote MCP server with the official SDK, add the OAuth Claude and ChatGPT expect, and host it on Cloudflare, Cloud Run or your own server.
- [How to Charge a Subscription for an MCP Server (2026): Platforms, Fees and DIY](https://expertrelay.ai/blog/charge-subscription-mcp-server/): Host it on MCPize (you keep 80%), bill per use on Apify, or build on Cloudflare + Stripe (keep ~96%). Fees, limits and the playbook option compared.
- [How to Set Up the Google Ads MCP Server, and Use It Across Every Client Account (2026)](https://expertrelay.ai/blog/google-ads-mcp/): Set up Google's read-only Google Ads MCP server in Claude Desktop, Claude Code or claude.ai, and what changes when you manage many client accounts.
- [How to Set Up the Google Analytics MCP Server (GA4) in Claude, and Use It for Every Client (2026)](https://expertrelay.ai/blog/google-analytics-mcp/): Set up Google's official Google Analytics MCP server (GA4) in Claude Code, Claude Desktop or Gemini CLI, then use it across many client properties.
- [How to Set Up the Meta Ads MCP in Claude and ChatGPT, and Use It for Every Client (2026)](https://expertrelay.ai/blog/meta-ads-mcp/): Set up Meta's Ads MCP server (mcp.facebook.com/ads) in Claude, Claude Code and ChatGPT: what it reads, what it can change, and how agencies limit it per client.
- [HubSpot MCP Server: How to Set It Up in Claude and ChatGPT, and Use It for Client Portals (2026)](https://expertrelay.ai/blog/hubspot-mcp/): Set up HubSpot's official MCP server in Claude, ChatGPT or Claude Code: who must approve it, what it reads and writes, and how it handles many client portals.
- [LinkedIn Ads MCP: How to Connect Campaign Manager to Claude and ChatGPT for Every Client (2026)](https://expertrelay.ai/blog/linkedin-ads-mcp/): LinkedIn has no official Ads MCP server yet. The real options for Claude and ChatGPT: its ChatGPT app, third-party servers, API access and client roles.
- [Semrush MCP Server: How to Set It Up in Claude and ChatGPT, and Use It Across Client Domains (2026)](https://expertrelay.ai/blog/semrush-mcp/): Set up Semrush's official MCP server in Claude, ChatGPT or Claude Code, see what it costs in API units, and use it across many client domains.
- [TikTok Ads MCP: How to Connect TikTok Ads Manager to Claude and ChatGPT for Every Client (2026)](https://expertrelay.ai/blog/tiktok-ads-mcp/): Set up TikTok's official Ads MCP server in Claude, Claude Code and ChatGPT: the URLs, what it reads and changes, and how agencies limit it per client.
- [How to Stop Clients Copying Your Custom GPT Instructions and Files (2026)](https://expertrelay.ai/blog/protect-custom-gpt-instructions/): You can't fully stop clients copying a Custom GPT's instructions and files, only slow them. To keep your playbook, host it so clients only get answers.
- [AI Agent or AI Inside Your Client's ChatGPT? What Agencies Should Sell Clients (2026)](https://expertrelay.ai/blog/ai-agent-or-ai-inside-client-chatgpt/): Sell a chat widget if clients need leads answered, an automation agent for tasks, or your playbook in their own ChatGPT if they want your answers.
- [Custom GPT vs Claude Project vs Claude Skill: Which to Use for Client Work (2026)](https://expertrelay.ai/blog/custom-gpt-vs-claude-project-vs-skill-for-clients/): Claude Projects and Skills share only inside your Claude organization; Custom GPTs retire Dec 11, 2026. Which to use when clients use your playbook.
- [Best AI Agent Platforms for Agencies (2026), and Which Ones Work Inside Clients' ChatGPT and Claude](https://expertrelay.ai/blog/ai-agent-platforms-for-agencies/): Pick by what you sell: agent builders for chat widgets, receptionists and automations; ExpertRelay for your playbook inside clients' ChatGPT and Claude.
- [How to Share a Claude Skill With Clients Outside Your Organization (2026)](https://expertrelay.ai/blog/share-claude-skill-with-clients/): Claude only shares Skills inside your organization. For outside clients: send a ZIP, a Git repo, a plugin marketplace, or a hosted tool. How each compares.
- [Custom GPTs retire December 11, 2026: how to keep your paying clients' access](https://expertrelay.ai/blog/custom-gpt-retirement-paying-clients/): Custom GPTs retire Dec 11, 2026, and users don't carry over to plugins. How to keep clients who paid for your GPT, with each option's honest limits.
- [How to Charge Clients Monthly for Your Claude Skills and Cut Access When They Cancel (2026)](https://expertrelay.ai/blog/charge-clients-for-claude-skills/): Don't send the Skill files. Host them, give each client a login inside Claude or ChatGPT, and end access when their subscription ends.
- [AI clone vs AI tools: what should coaches and course creators build?](https://expertrelay.ai/blog/ai-clone-vs-ai-tools/): An AI clone talks like you. An AI tool does what you teach. How Delphi and Coachvox compare with AI tools built from your course, and which to choose.
- [AI tools for consultants: what to use at each stage of the work](https://expertrelay.ai/blog/ai-tools-for-consultants/): The AI tools worth using as a consultant, from meeting notes and research to models and decks, plus the one step most consultants skip.
- [Claude finance skills: Anthropic's free set, and how to build your own](https://expertrelay.ai/blog/claude-finance-skills/): Anthropic's free finance skills for modeling, deals, research and month-end close, the finance connectors in Claude, and how to build your own.
- [Claude legal skills: Anthropic's free set, and how to make it yours](https://expertrelay.ai/blog/claude-legal-skills/): Anthropic's free legal skills for contracts, privacy, employment, IP, litigation and law school, the legal connectors in Claude, and how to set them up.
- [Claude marketing skills: 5 examples built from real playbooks](https://expertrelay.ai/blog/claude-skills-for-marketing/): Claude marketing skills that work: five examples built from real playbooks (ad triage, client reports, SEO briefs), why they work, and where to find more.
- [Claude SEO skills: the best free ones, and how to build your own](https://expertrelay.ai/blog/claude-seo-skills/): The best free Claude SEO skills, how to connect live ranking data, and how to turn your own SEO process into a Skill, with an example SKILL.md.
- [Claude Skills vs agents vs Projects: which to use when](https://expertrelay.ai/blog/claude-skills-vs-agents-vs-projects/): Skills teach a method, Projects hold background, subagents take on separate work, connectors reach your tools. Which to use when, with examples.
- [Claude's Skill Creator: how to use it, and where it stops](https://expertrelay.ai/blog/claude-skill-creator/): Claude's skill-creator builds, tests and improves Skills for you. How to use it in Claude and Claude Code, tips for a better result, and its limits.
- [Custom GPTs are being retired: how to move yours to a Skill](https://expertrelay.ai/blog/custom-gpt-retirement/): OpenAI retires custom GPTs on December 11, 2026. What changes, what moves to a ChatGPT plugin, what doesn't, and how to keep the people who use yours.
- [Do Claude Skills work in ChatGPT and Codex?](https://expertrelay.ai/blog/claude-skills-chatgpt-codex/): Yes: Claude Skills use an open format that Codex and ChatGPT also read. How to move one over, what changes, and which plans can upload skills.
- [How to add an MCP server to Claude (and ChatGPT)](https://expertrelay.ai/blog/add-mcp-server-to-claude/): Step by step: add a remote MCP server as a connector in Claude or ChatGPT, run local servers in Claude Desktop and Claude Code, and what to check first.
- [How to build a Claude Skill from your course](https://expertrelay.ai/blog/build-claude-skill-from-course/): Turn one lesson into a Claude Skill: pick a Skill-shaped framework, write the SKILL.md, test it on real cases, and share it, using Anthropic's own guidelines.
- [How to make money with Claude Skills (without giving away the files)](https://expertrelay.ai/blog/make-money-claude-skills/): Five ways people make money with Claude Skills, from selling files to selling access, with real Gumroad prices and the catch with each one.
- [How to sell a Claude Skill without giving away the SKILL.md](https://expertrelay.ai/blog/sell-claude-skill/): Once a customer installs your Claude Skill, they can read it. How to sell access instead: keep the Skill on a server, check access, and return the result.
- [How to turn your online course into an AI tool](https://expertrelay.ai/blog/turn-course-into-ai-tool/): Turn your online course into AI tools students use in ChatGPT or Claude: find the jobs in your course, write each one as a spec, and choose where it runs.
- [Is there a Claude Skills marketplace? Where to find Skills, and how to sell one](https://expertrelay.ai/blog/claude-skills-marketplace/): There's no official Claude Skills store. Here's where Skills are shared today, why selling the SKILL.md file backfires, and how to sell access instead.
- [Selling a Claude Skill on Gumroad vs hosting it: which is right for you?](https://expertrelay.ai/blog/sell-claude-skill-gumroad/): Gumroad is the easiest way to sell a Claude Skill as a file. When that works, what you give up after the sale, and when hosted access is the better choice.
- [The best AI coach tools for course creators: 7 options compared](https://expertrelay.ai/blog/ai-coach-tools-for-course-creators/): Kajabi, Thinkific, Circle, Coursebox, CustomGPT.ai, Chatbase and expertrelay compared: where each AI coach lives, what it does, and what it costs.
- [The best Claude connectors for marketers and course creators](https://expertrelay.ai/blog/best-claude-connectors/): The Claude connectors worth adding if you market, teach or sell online: content, SEO, email, payments and scheduling, and what each one does.
- [The best Claude Cowork skills, and how to make your own](https://expertrelay.ai/blog/claude-cowork-skills/): The Claude Cowork skills worth using, sorted by job: built-in file skills, Anthropic's free plugins, the Small Business plugin, and how to make your own.
- [The best Claude Skills, with examples by job](https://expertrelay.ai/blog/best-claude-skills/): The Claude Skills worth installing, sorted by job: documents, writing, design, building, development and marketing. What each does and where to get it.
- [The Claude plugin marketplace: where to find plugins, how to install them, and how to sell one](https://expertrelay.ai/blog/claude-plugin-marketplace/): Where Claude plugins are listed, how Anthropic's official and community marketplaces work, how to install and publish a plugin, and whether you can sell one.
- [What AI do Kajabi, Teachable, Thinkific, Skool and Circle offer course creators?](https://expertrelay.ai/blog/course-platform-ai-features/): What AI each course platform offers in October 2026: tools that help you build and run your course, and AI that helps your students learn.
- [What are Claude Skills? A plain-English guide for experts](https://expertrelay.ai/blog/what-are-claude-skills/): Claude Skills are folders of instructions Claude loads when a task matches. How they work, how they differ from Projects and MCP, and how to add one.
- [What is an MCP server? A plain-English explanation](https://expertrelay.ai/blog/what-is-an-mcp-server/): An MCP server lets AI apps like Claude and ChatGPT use outside tools and data. What it is, how it works, real examples, and how it differs from an API.
- [White-label AI for agencies: resell a chatbot, or sell your own method?](https://expertrelay.ai/blog/white-label-ai-for-agencies/): Most white-label AI means reselling a chatbot under your logo. The other option: put your agency's own method into AI your clients use. How to choose.

## Optional

- [Blog](https://expertrelay.ai/blog/): guides on Claude Skills, MCP, and selling AI tools