1 · What you teach
“If your click-through rate is under 1%, the ad is the problem, not the audience. Fix the first 3 seconds before you touch targeting.”
The course, Week 3
For course creators and coaches
Turn your course into an AI toolkit you can sell.
Give students tools that check their own work the way you would: their ad results, their sales page, their meal plan.
Include it with your course or sell it on its own. Students use it in their browser, or connect it to Claude or ChatGPT.
✓ Build and test free✓ One lesson or worksheet is enough✓ $29/mo when you open it to students
I spent $300 and got 7 leads. CTR is 0.6%. Should I try a new audience?
Ad Check from a Facebook ads course
Keep your audience. At 0.6% CTR, people are scrolling past the ad itself. Week 3: under 1%, fix the ad before the targeting.
Next: test 3 new openings for the first 3 seconds, $50 each, then check CTR again.
What one lesson becomes
Your students ask.
It answers the way you teach.
An example from one lesson of a Facebook ads course.
2 · What a student asks
I spent $300 and got 7 leads. CTR is 0.6%. Should I try a new audience?
A student, after their first campaign
3 · What the tool answers
Keep your audience. Your CTR is 0.6%, under the 1% line, so people are scrolling past the ad itself.
Next: test 3 new openings for the first 3 seconds. Give each $50, then check CTR again.
Uses your Week 3 lessonStudents see the answer, never your lesson files or the tool's instructions.
That's one lesson. What's in yours?
Start with one lesson
Upload a single lesson or worksheet and see which tools it can become.
Fits the course you already sell
Add it to your course first.
Sell it on its own when you're ready.
Most students get stuck between watching the lesson and doing it on their own. The toolkit does that step with them.
Included with your course
More help applying it
Every student gets tools that apply your lessons to their own work, not just videos to watch.
- Course bonus
- Premium tier
- Membership or community perk
Sold on its own
A new product
Sell your tools to people who'll never take a full course.
- One-time purchase
- Monthly subscription
- A bundle of tools
Free
A lead magnet
Give one tool away. People try your approach on their own work before they buy the course.
- Free tool
- Store page on your domain
Students bought on Kajabi, Teachable or Skool? Give them access by email, import a CSV of past buyers, or add new buyers automatically through our API and Zapier.
What you pay ExpertRelay for
Building the tool is the beginning.
Running it is the job.
Payments, access and updates, handled from the moment a student pays.
1 · PayA student buys
One-time or monthly, through your Stripe. You keep the revenue.
2 · UseThey open it in the browser
Or connect it once to Claude or ChatGPT and sign in with the email they bought with.
3 · ImproveYour field changes
Update the lesson and publish once. Every student gets the new version. Nothing to resend.
4 · EndPaid time runs out, access ends
When a subscription ends or a purchase is fully refunded. A failed payment pauses it.
Sharing a custom GPT link?
It's a fine way to start. Here's what you'd still have to manage to deliver it to paying students.
- A shared GPT linkWith ExpertRelay
- Anyone with the link can use itOnly students who paid, or you invited
- Refunded students keep using itA full refund ends access
- No built-in way to charge for itOne-time or monthly, through your Stripe
- ChatGPT onlyBrowser, Claude, or ChatGPT
Your way, not generic advice
It answers the way you teach.
And says when it can't.
Not an AI version of you that chats about anything. Each tool does one job from your course, step by step.
Asks for what it needsThe numbers, the draft, the details. It asks before it guesses.
Follows your stepsYour rules, in your order, with your names for them.
Shows its reasoningQuotes the student's work and names the lesson it used.
Says when it can't tellNot enough to go on? It says so instead of guessing.
How much work it is
Start with one lesson.
Upload one lesson
A PDF, worksheet, video transcript, notes or a YouTube link. Add the rest of the course later.
No rebuilding your course.Test the tools we find
Run them on real examples and fix what's off. Then invite a few students to try one free for a week.
Still free.Open it to students
Include it with your course, sell it, or import the students you already have.
This is when you start paying.One plan. Usage you can see.
Don't pay for making AI tools.
Pay to run them for students.
Starter
$29/mo
200 student runs a month included, then $10 per 100.
- Unlimited tools and students
- One-time or monthly prices
- Your own domain
- No cut of your sales
What's free, what's paid
- Uploading lessons and testing your toolsFree
- Inviting a few students to try a tool for a weekFree
- Selling it or giving students ongoing access$29/mo
- Each run past the 200 included$0.10
What's a run? One answer to one student. Your own tests and invited try-outs don't count. We email you at 80% and 100% of your included runs.
Before you start
What could
get in the way.
What do my students need?
A browser is enough: they sign in with the email they bought with. If they'd rather use it inside their AI, Claude works on any plan, including Free. ChatGPT needs Plus or Pro, with developer mode switched on in settings.
Can I include it with a course I already sell somewhere else?
Yes. Give access by email, import a CSV of past buyers, or use our API with Zapier so new buyers get access automatically.
What happens when a student cancels or gets a refund?
When a subscription ends, so does access. A full refund or chargeback ends it too. A failed payment pauses access until it's paid. A partial refund doesn't change access.
How do I check the answers before students see them?
Run each tool on real examples as often as you like, free. Fix what's off, then invite a few students to try it for a week before anyone pays.
What if one student uses it a lot?
Every answer counts as one run. Past the 200 included each month, each extra run costs $0.10. We email you at 80% and 100%.
What can students see or download?
The answers. Your lesson files and the tool's instructions aren't available to them. A good answer can still show parts of how you work, the same way a good lesson does.
What happens to the course files I upload?
They're stored privately and encrypted. Students never get them, only your tools' answers.
Does this work for my kind of course?
If your course teaches people to check, plan or fix something in a set way, yes: ad results, a sales page, a résumé, a meal plan, a workout. The example above is from a Facebook ads course.
Do you take a cut of my sales?
No. You pay a flat monthly plan and keep your sales. Stripe's processing fees still apply.
Is this an AI clone of me?
No. It doesn't pretend to be you or chat about anything. Each tool does one job from your course, the way you teach it.
Their next step. Your way of doing it.
From “I get it”
to “I did it.”
Find the first tool in one lesson you've already made.
Start with one lessonBuild and test free. $29/mo when you open it to students.